For this event, our client desired a grand-scale signage installation representing the Veuve Clicquot premium champagne brand. The installation site, an exterior location in a park, needed a sign to simultaneously evoke the form of the Hollywood sign, as well as the color identity of the champagne. Per branding guidelines, the individual letters were to be painted with the specific hue of yellow used by VCP.
Our solution involved custom-cutting 2″ thick sheets of foamcore boards to form the individual letters themselves, and then applying color-matched exterior grade paint. The individual letters were then vertically and horizontally staggered relative to one another (in order to visually match the layout of the Hollywood sign), and mounted on our proprietary 1″ steel tube frames.